Content Strategist & Thumbnail Designer

About the Role

We are seeking a creative and data-driven Content Strategist & Thumbnail Designer to elevate our digital content presence. In this dual role, you will develop comprehensive content strategies while designing eye-catching thumbnails that drive clicks and views. You'll combine analytical thinking with creative design skills to optimize content performance, working at the intersection of strategy, design, and audience psychology to maximize engagement across our platforms.

Key Responsibilities

Content Strategy Development You will develop and execute comprehensive content strategies that align with business goals and audience interests. This includes conducting audience research, analyzing content performance metrics, identifying trends and opportunities, and creating content calendars that ensure consistent, strategic publishing schedules.

Thumbnail Design and Optimization You'll design compelling, click-worthy thumbnails that capture attention and accurately represent content while maintaining brand consistency. This involves creating multiple thumbnail variations for A/B testing, understanding visual psychology and what drives clicks, and staying current with platform-specific best practices and trends.

Data Analysis and Optimization You will analyze performance metrics including click-through rates, watch time, engagement, and conversion data to inform strategic decisions. This includes conducting competitive analysis, identifying patterns in successful content, and making data-backed recommendations for content improvements and optimization.

Content Planning and Coordination You'll collaborate with creators, editors, and marketing teams to plan content that resonates with target audiences. This involves brainstorming content ideas, ensuring strategic alignment across all content, and maintaining documentation of content strategies and guidelines.

Brand and Visual Consistency You will establish and maintain visual guidelines for thumbnails and content presentation, ensuring all designs align with brand identity while standing out in crowded feeds. This includes creating templates and systems that enable efficient production while maintaining quality.

Required Qualifications

We're looking for candidates with proven experience in content strategy, digital marketing, or related fields, combined with strong graphic design skills. You should be proficient in design software such as Adobe Photoshop, Illustrator, or Figma, with the ability to create compelling visual assets quickly.

Strong understanding of YouTube, social media platforms, and content discovery algorithms is essential. You'll need demonstrated ability to analyze data and translate insights into actionable strategies. Experience with A/B testing and conversion optimization is important.

Excellent understanding of visual composition, typography, color theory, and design principles is required. You should have knowledge of audience psychology and what drives engagement and clicks. Strong written and verbal communication skills are necessary for presenting strategies and collaborating with teams.

Ability to work efficiently under tight deadlines while maintaining attention to detail and quality is crucial. You should be comfortable managing multiple projects simultaneously and adapting to changing priorities.

Preferred Qualifications

Experience specifically with YouTube content strategy and thumbnail optimization would be advantageous. Familiarity with analytics platforms such as Google Analytics, YouTube Analytics, or similar tools is valuable. Knowledge of SEO principles and content discoverability is a plus.

Background in user experience design or understanding of user behavior would strengthen your application. Experience with video content, podcasts, or other digital media formats is beneficial. Skills in copywriting for titles and descriptions would be valuable.

Familiarity with current content trends, viral mechanics, and platform algorithms is welcomed. A portfolio demonstrating both strategic thinking and design execution is highly desirable.

What We Offer

We provide a dynamic environment where creativity meets data-driven decision making. You'll have the opportunity to directly impact content performance and audience growth while working with a collaborative team. We offer competitive compensation, professional development opportunities, and the flexibility to innovate and experiment with new strategies and designs.

How to Apply

If you're excited about the intersection of strategy and design, and passionate about creating content that captures attention and drives results, we'd love to hear from you. Please submit your resume along with a portfolio showcasing both your strategic work and design capabilities.